LEGO Group and Formula 1 are teaming up for an exciting year filled with activities, including experiences at races and digital content.
The LEGO F1 product line will debut on March 1, 2025, with the LEGO F1® Collectibles set to launch on May 1, 2025.
Throughout 2025, 13 Formula 1 races will feature LEGO Fan Zones, offering exclusive “Make and Take” builds, photo opportunities, and a wide range of LEGO’s F1 products.
Pop-Up LEGO Stores will be present at 20 races, enabling fans to buy LEGO Speed Champions, LEGO City, LEGO DUPLO®, and LEGO Collectibles right at the event.
LEGO stores across EMEA, the US, Canada, and China will host racing-themed experiences, including giveaways and building activities, highlighted by a special racing zone in Leicester Square, London.
LEGOLAND Discovery Centers and global LEGO Discovery Centers will organize exclusive events from March to June 2025, allowing fans to explore the complexities of Formula 1 through interactive challenges.
LEGO Magazine will introduce an interactive board game activity in March 2025 that features the LEGO Group and F1 product line. In July, collectible race cars will be available, and LEGO.com will offer activities and a LEGO F1 game on kids.LEGO.com.
Young builders and racing fans can share their F1-themed creations with the community via the LEGO Play app.
The collaboration between LEGO Group and Formula 1 aims to create a memorable year for fans of both brands, with product launches and a variety of engaging activities both online and in stores.