At Toy Fair® 2025, LEGO Group and BBC Studios announced a new line of LEGO Bluey™ playsets, marking the first time Bluey and her family will be part of LEGO play.
The six playsets in the LEGO Bluey series, which includes LEGO DUPLO® and LEGO 4+ sets, are designed for kids ages two to five.
Among the DUPLO sets are Ice Cream Trip with Bluey (10458) and Bluey’s Family House with Memory Game (10459). The 4+ sets include Bluey’s Family House (11203), Bluey’s Beach & Family Car Trip (11202), Playground Fun with Bluey and Chloe (11201), and Bluey Tea Party (30687).
Additionally, LEGO is launching the LEGO Bluey app for children aged 2-7, which will include digital experiences and creative building challenges alongside the physical playsets.
The LEGO Bluey sets will be available both online and in stores worldwide on June 1, 2025. Visit https://www.lego.com/bluey to learn more.