Flower Truck Tour
The Le Florist Flower Truck from LEGO Botanicals is on the road! This international tour honors many kinds of love while addressing the startling 51% increase in social media conversations about feelings of alienation.
With over 5 billion social media users, the world is more connected than ever, yet 40% now prefer digital interactions over in-person ones. This trend may lead to increased loneliness and reduced well-being. To address this, the LEGO Group aims to encourage in-person connections through the Le Florist Flower Truck.
The Le Florist Flower Truck will travel to cities like New York, London, and Paris, visitors can join interactive workshops to create personalized LEGO flower stems that express their feelings for loved ones. This initiative encourages meaningful, face-to-face conversations while putting down screens. Check out LEGO Botanicals truck tour dates at LEGO.com
LEGO Store Events
Additionally, several LEGO Stores will conduct Valentine’s Day-themed “Make & Take” activities from February 7–13, giving fans another chance to interact and create together. Check your local store for times.
Workshop
Don’t worry if you can’t visit the truck or go to the LEGO Store events! Starting February 9, celebrity florist Jeff Leatham will host a free eight-minute online workshop, accessible from the convenience of your home, for LEGO fans and flower lovers. Streamed on LEGO.com/Botanicals, this class will teach participants to use LEGO Botanicals for beautiful floral arrangements, regardless of building skill level.
Check out the collection of LEGO botanical sets available for purchase ahead of Valentine’s Day.